In answering the question "Which customers are most likely to click on my online ads and purchase my goods?" you are most likely to use which of the following analytic applications?
A) customer profitability
B) propensity to buy
C) customer attrition
D) channel optimization
Answer: B
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Big Data
- All of the following are true about in-database processing technology EXCEPT
- How does the use of cloud computing affect the scalability of a data warehouse?
- Which of the following statements is more descriptive of active data warehouses in contrast with traditional data warehouses?
- Active data warehousing can be used to support the highest level of decision making sophistication and power. The major feature that enables this in relation to handling the data is
- Which of the following online analytical processing (OLAP) technologies does NOT require the precomputation and storage of information?
- When querying a dimensional database, a user went from summarized data to its underlying details. The function that served this purpose is
- When representing data in a data warehouse, using several dimension tables that are each connected only to a fact table means you are using which warehouse structure?
- All of the following are benefits of hosted data warehouses EXCEPT
- Data warehouses provide direct and indirect benefits to using organizations. Which of the following is an indirect benefit of data warehouses?
- In which stage of extraction, transformation, and load (ETL) into a data warehouse are anomalies detected and corrected?
- In which stage of extraction, transformation, and load (ETL) into a data warehouse are data aggregated?
- Which approach to data warehouse integration focuses more on sharing process functionality than data across systems?
- Which data warehouse architecture uses a normalized relational warehouse that feeds multiple data marts?
- Which data warehouse architecture uses metadata from existing data warehouses to create a hybrid logical data warehouse comprised of data from the other warehouses?
- Which of the following BEST enables a data warehouse to handle complex queries and scale up to handle many more requests?
- A Web client that connects to a Web server, which is in turn connected to a BI application server, is reflective of a
- All of the following statements about metadata are true EXCEPT
- Which kind of data warehouse is created separately from the enterprise data warehouse by a department and not reliant on it for updates?
- Operational or transaction databases are product oriented, handling transactions that update the database. In contrast, data warehouses are
- The "single version of the truth" embodied in a data warehouse such as Capri Casinos' means all of the following EXCEPT
- Because the recession has raised interest in low-cost open source software, it is now set to replace traditional enterprise software. T/F
- Data warehouse administrators (DWAs) do not need strong business insight since they only handle the technical aspect of the infrastructure. T/F
- A well-designed data warehouse means that user requirements do not have to change as business needs change. T/F
- The data warehousing maturity model consists of six stages: prenatal, infant, child, teenager, adult, and sage. T/F
- OLTP systems are designed to handle ad hoc analysis and complex queries that deal with many data items. T/F